On January 9, 2007, Steve Jobs appeared on stage at the Moscone centre to reveal a new and wondrous device that would change the future of communication forever – the iPhone.
To display its capabilities, Jobs opened up Google Maps, searched for a nearby Starbucks and, seemingly on a whim, dialled a number in front of the room full of people who were eager to see the iPhone in action.
“Good morning” said a voice on the other end of the line. “How may I help you?” “Yes, I’d like to order 4,000 lattes to go, please” Jobs said, with a grin on his face, before abruptly ending the call with “No, just kidding. Wrong number. Goodbye!”
Little did the person answering the call know what a big deal this call really was, as it was the start of the iPhone revolution.
Fast Company was able to track down the recipient of that call, Hannah Zhang, who gave an interview about that day. The full interview can be read here. In it, Hannah states that before Jobs’ call, her branch of Starbucks had never received even anything remotely similar to that order, but that since, hundreds of people would ring up ordering 4,000 lattes, and it even continues to this day – presumably as a way of partaking in Jobs’ legacy.
The store’s manager had never known why the recurring prank calls were even taking place, until Fast Company began making enquiries. We can imagine it’s a relief to know the history behind the calls after so many years, although it’s not going to help them stop it from happening any time soon.
In her interview, Hannah says that she wishes she’d said more to Jobs, and that she would have definitely enquired about the iPhone launch date! Also, she regrets not having been able to offer him a trip to Starbucks, where she would have made him the perfect drink. Awww.