People love a Toblerone, and by the looks of it, are very passionate about its shape.
Buying a bar of Toblerone often signifies the end of a holiday; there’s nothing more comforting than purchasing a packet in Duty Free and snapping off triangles with family and friends as you head home exhausted, or getting hold of one of those giant versions to gift to only your absolute favourite of people.
Sure, Toblerone might be one of the most complicated chocolates to eat, but we like it that way. Mondelez, however – the makers of Toblerone – don’t give a damn about our feelings towards the classic Toblerone and have gone and broken our little chocolate triangle-loving hearts – by completely altering the shape.
Over the last few months, our trust for Mondelez has been diminishing, as what used to be 400g and 170g bars are now 360g and 150g, but now with the changed shape featuring less chocolate triangles, and a huge gap in between each one, they’re really testing us.
You’d hope there would be some sort of warning on the packet of the new bars, so that we can avoid them, right? Oh no, the packets look exactly the same as the old ones so you’ll have no idea if you have purchased a classic version or a new horrifically deformed one, until you come face to face with it. Good luck.
Toblerone claims that the new move is to keep costs down and posted this statement on their Facebook:
‘Toblerone remains one of the best value and most delicious Swiss chocolate products in the market. This is because we always work hard to ensure we offer value for money for our consumers, but like many other companies, we are experiencing higher costs for numerous ingredients. We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products.’
The public have no patience for an explanation and are utterly furious with the new look.
America. We voted for the angry, short term, blame-game option. NOW LOOK AT OUR TOBLERONE. pic.twitter.com/4ak6wDDxcz
— Daniel Hardcastle (@DanNerdCubed) November 8, 2016
— John Prescott (@johnprescott) November 8, 2016
— James Melville (@JamesMelville) November 8, 2016
I can’t even eat it but the change in Toblerone feels like a national scandal
— Matt (@youngs_m) November 8, 2016
What the hell were they thinking 😂😂 #Toblerone
— Sahar M. (@sahar_m13) November 8, 2016
We’re sure there would have been an easier way for Mondelez to cut down costs – such as making the bars smaller but maintaining the same design. Ahh well, guess we’ll just have to grin and bear it, like us Brits are so good at doing.
As if 2016 wasn’t bad enough already.